We all know the drill. You pick your favourite products from brands that you’ve become accustomed to over the years, maybe even testing out the odd new product along the way if you’re feeling adventurous and within a few clicks, you can look forward to eagerly awaiting the arrival of your male grooming goodies from Mr Postman. But, what if there was a brand out there completely rewriting the script on how modern day men shop for their skin care, shaving gear and cosmetics?


Allow us to introduce you to grüum, the super slick brand taking the men’s grooming market by storm with their tailored range of shave, beard and skin care kits. grüum effortlessly achieve in taking all the complication out of shopping for your wash bag essentials, by creating an on-site survey which every guy can follow and building your own personalized kit around your answers. If you find yourself new to the world of male beauty, this unique and tailor made experience will bring you quickly into play and give you the tools to put your best face forward.


Now, grüum is a little different from your average male grooming subscription box service. Firstly, each of your monthly drops are designed specifically for your own shaving and skin care needs. A far cry from bog standard subscription boxes that often showcase unpractical and irrelevant products, that are more likely to gather dust on top of your bathroom cabinet, than be slipped into your wash bag, when you’re heading away on business or are treating yourself to a break. Secondly, there’s no cancellation fuss and a 30 day satisfaction guarantee promised by the brand, who have quite rightly placed such confidence in the quality and reliability of their products. Finally, you have the power to tweak your products, based on your evolving grooming needs as time goes by, so whether you’re committing to growing a full on facial forest or going for a clean shaven look, grüum will be with you every step of the way.


To add yet more fuel to the fire, the products themselves are nothing less than spectacular. Over the past three weeks, I’ve been using their danne shave gel, kóri deep exfoliating face wash, kåre daily moisturiser and gösta facial tonic, with each product effortlessly coming together to create what I can only describe as a captivating grooming experience. Better still, the entire range looks premium and well and truly ticks the masculinity box. Built with completely natural ingredients too, each of my four new go-to products smell great, work like magic and have transformed my at home shaving standards.


What stuck with me most about grüum’s shave gel was its incredibly fresh scent and clear formula that allowed me to see exactly where I was shaving. When it came to kóri, the hugely memorable face wash, I found that it gave my combination skin a really nice clean and fresh glow and its scrubbing beads were gentle enough to make for a pleasant cleansing experience, yet tough enough to provide good exfoliation that I could actually feel. Finishing my routine with kåre, their essential daily moisturiser was an absolute pleasure, delivering my skin with a blast of super fresh revitalization. I loved how this moisturiser was light and easily absorbed and had a masculine scent that even my girlfriend couldn’t seem to get enough of.


Shop grüum for a simpler and more effective way to stay on top in the bathroom and with their clear four step process to looking good, you’ll never have to worry about running out of your favourite products again.