L’Oreal Men Expert have well and truly stood the test of time in the men’s grooming cauldron gents and over ten years on from releasing their first range of men’s skin care products, who knew the brand would turn into the pure power house it is today? Celebrating such a lengthy time up there with the best in the business, L’Oreal Men Expert have proven to be one of the true pioneers in shaping how modern day men take care of themselves. Whilst other brands have come and gone, L’Oreal have well and truly cemented their spot in the low to mid-range level of skin care for men and after using my fair share of their products over the past decade, I’ve picked out my favorites, in a comprehensive review of their entire range.


Endorsed by some of the biggest A-Listers in the business, there’s little surprise that hundreds of thousands of men across the world have made L’Oreal Men Expert products their absolute essentials to looking good. Their entire range features, moisturisers, shaving essentials, eye creams, deodorants, anti-wrinkle treatments and facial cleansers, to name but a few, all geared to allow you to put your best face forward. Inevitably guys, when you release so many products over such a long time, some will prove to be absolute failures, whilst others will become iconic products within the men’s grooming industry for years and years to come, something that L’Oreal have come to find out.


Whilst we only stock a select few L’Oreal Men Expert products, there’s 17 absolute heavy hitters in the range that I love, a carefully assembled collection of bathroom essentials that could give pretty much every product in the same price division a run for its money. So here’s the low down on the best products in the range.

L’Oreal Men Expert Hydra Sensitive 24-Hour Hydrating Cream

Just because most skin care products come in pink packaging and are geared for the female market does not mean that men should not care for their skin at all. Thankfully, manufacturers have thought of formulating a line of skin care products for men, an example of which is the L’Oreal Men Expert Hydra Sensitive 24-Hour Hydrating Cream. Your skin is exposed to a lot of stresses from the environment and daily shaving, so you need to protect it accordingly. What the Hydra Sensitive cream does is help the skin renew itself. L’Oreal formulated it to work in two ways. Firstly, it protects and reinforces the skin. It’s part of the Men Expert line of products made by L’Oreal and it’s enriched with calcium, copper, manganese, and magnesium. These four minerals fortify the skin and protect it from external aggressions. Secondly, it offers 24-hour protection against dryness. All its combined ingredients make for an ultra-skin-quenching hydrator and moisturizer. The cream has a light, non-greasy formula so you won’t feel weird applying it to your face. It’s also suitable for sensitive skin so you won’t have any rashes or irritations – although it still pays to test a small amount of the product on your wrist before applying it on your face. With the L’Oreal Men Expert Hydra Sensitive 24-Hour Hydrating Cream, you’ll feel that extra softness and moisture on your skin, especially if you apply it regularly.

Price £7.95 – 100ml

L’Oreal Men Expert Skin and Stubble Gel

Ever heard of a grooming product that’s specifically formulated to soften your stubble? That’s exactly what the L’Oreal Men Expert Skin and Stubble Gel is for. It softens even the most stubborn stubble, making it easier for you to shave. It’s part of a line of products from L’Oreal which are specifically formulated for male skin. So what are its other benefits aside from softening tough stubble or facial hair? It has a skin hydrator that works round the clock to replenish the lost moisture from your skin. When your skin is exposed to too much sunlight, pollution, draft, or dirt, its natural moisture usually gets stripped. With this stubble gel, that won’t be a problem anymore. The formula is extra soothing and light, so you won’t feel uncomfortable after each application. It also has vitamin E which to give you that extra refreshing kick that you need, especially in the morning. To use, massage a small amount of the L’Oreal Men Expert Skin and Stubble Gel onto clean skin. It can be done in the morning prior to shaving, or at night to prep your skin the day before. Make sure you avoid the area around the eyes when applying the gel. The gel is transparent so it won’t leave any residue, and it will not make your skin feel sticky afterwards. All in all, the L’Oreal Men Expert Skin and Stubble Gel is a great product that should be part of your daily routine so that those pesky facial hairs can be tamed and groomed properly.

Price £10.00

L’Oreal Men Expert Comfort Sensitive Roll-On

Solid stick, roll-on, liquid, powder, cream, and gel are some of the most common types of deodorants available. If you’re wearing a pristine white shirt, you don’t want underarm sweat to be visible through your clothes and deodorants offer the best protection. From L’Oreal Men Expert comes the Comfort Sensitive Roll-On which has a proven 48-hour dry effect. What makes it stand out from other deos in the market is that it’s suitable for men with sensitive skin. The formula is hypoallergenic and alcohol-free so you won’t suffer from rashes or irritations after applying it. To combat wetness, the product is made using the patented Sweat Captor Technology. It offers double round-the-clock protection against sweat. Even if you’re wearing a suit or a crisp dress shirt, you won’t have to worry about sweat stains. The roll-on container is designed to easily fit the hand so that it can glide easily under your arms. Use it after showering and give it a few seconds to dry before wearing your clothes. With the L’Oreal Men Expert Comfort Sensitive Roll-On, you will feel dry, fresh, and confident all day long. If you’re looking for a new deodorant product, this one is definitely a must-try.

Price £5.80

L’Oreal Men Expert Skin and Stubble Purifying Wash

If you’re trying to grow a beard or if you simply haven’t had time to shave for the past few days, the skin where your facial hair grows is bound to be itchy. This is where products like L’Oreal Men Expert’s Skin and Stubble Purifying Wash prove to be useful. The formula helps get rid of any dirt or sediment that might have accumulated in the stubbly or bearded area of the skin – especially if you haven’t ran a razor through it for the past few days. Whether you plan to get rid of the facial hair or not, the purifying wash will help care for the skin underneath so that it won’t itch. The skin will not feel tight or greasy afterwards, making the user feel energized and refreshed. Aside from eliminating skin impurities, the facial wash also helps condition and soften facial hair or stubble. You can also use it as part of your pre-shaving ritual to make the facial hair softer, giving you an ultra-close shave when you use a straight or electric razor. To use, wash your face with water first. Apply on the part of the skin where stubble or facial hair grows. You can also use it as a regular facial wash instead of soap. Using circular motions, massage the wash on your forehead, cheeks, and chin. Avoid contact with the eyes. Rinse thoroughly. It may sound weird to have a product that’s specifically designed to soften stubbles, but that’s the beauty of this facial wash. With the L’Oreal Men Expert Skin and Stubble Purifying Wash, you can take better care of your skin and groom your facial hair with just one easy-to-use product.

Price £6.00

L’Oreal Men Expert Hydra Power Refreshing Post Shave Splash

Perhaps the closest thing to a woman’s beauty ritual that men allow themselves to indulge in is shaving. Thus, the multitude of products they use before, during, and after shaving. If you want to get that tingly, refreshing feeling after running a razor through your facial hair, you should definitely consider buying the L’Oreal Men Expert Hydra Power Refreshing Post Shave Splash. Why should you choose it over other similar post-shave products? Firstly, it’s specifically formulated by L’Oreal for male skin. Secondly, it’s dubbed as the first ever anti-discomfort post-shave product in the market. Thirdly, it is enriched with Mountain Water, which helps protect the skin against irritation or itching caused by shaving. Finally, it offers 24-hour intense hydration so your skin will be moisturized and protected against dryness all day long. To use the L’Oreal Men Expert Hydra Power Refreshing Post Shave Splash, simply apply it all over your face and neck after shaving. Make sure that you already rinsed all the excess hair from shaving out of your skin, so rinse and wash well. If you usually have razor burns or if your skin feels itchy after shaving, this post shave splash from L’Oreal Men Expert will make all the difference in the world.

Price £5.00

L’Oreal Men Expert Pure & Matte Deep Exfoliating Wash

In today’s Instagram-obsessed world, you don’t want to get caught grinning for a snapshot that will be posted all over social media with your face looking all oily and greasy. To help combat oiliness, use something like the L’Oreal Men Expert Pure & Matte Deep Exfoliating Wash. It’s part of L’Oreal’s line of products specifically designed for male skin, and every 150-ml. bottle goes a long way. This facial wash primarily exfoliates the skin to get rid of deep-seated dirt caused by pollutants and sun exposure. To fight oiliness and produce that ‘pure and matte’ look, the product works in two ways. Firstly, it utilizes the ADS Active Defense System to help increase the skin’s resistance against daily irritants and aggressions. Secondly, it has a complex anti-sebum component with micro beads called ‘shine captors’. These are important in helping get rid of that greasy, oily look on the skin. The result is that with each use of the exfoliating facial wash, the dead skin cells embedded on the superficial layers of the skin are removed, along with any other impurities. The pores are unblocked and cleansed, while the skin’s resistance to daily build-up of dirt and grime increases. With the L’Oreal Men Expert Pure & Matte Deep Exfoliating Wash, your skin feels tighter, smoother, younger-looking, and oil-free.

Price £6.35.00

L’Oreal Men Expert Pure & Matte Anti-Shine Moisturizing Gel

Did you know that due to excess sebum from male hormones, men’s skin is actually oilier than women’s? This is why it’s better to use products which are formulated for oily skin, such as the Pure & Matte Anti-Shine Moisturizing Gel. Sebum is an oily secretion of the sebaceous glands and the body needs just enough of it to protect the skin. When the skin produces too much sebum, it leads to oily skin, clogged pores, breakouts, and irritation. All these can be avoided by applying the Pure & Matte gel which has an anti-sebum complex. It primarily works to prevent oiliness with a gel formula that’s non-greasy and non-sticky. It also helps reinforce the skin’s natural defense against the harsh rays of the sun and pollutants that it gets exposed to on a daily basis. The gel can double as a moisturizer, offering hydration that lasts up to 24 hours. The Pure & Matte gel also has silica particles which help the skin absorb the excess sebum to combat shininess. The particles produce a mattifying effect that’s similar to how foundation work on women’s skin. It evens out the complexion while getting rid of the excess oil and shine. All in all, the L’Oreal Pure & Matte Anti-Shine Moisturizing Gel is the perfect weapon against oiliness, making it a must-have item for men.

Price £6.95.00

L’Oreal Men Expert Pure Power Wash

Foundation is what women usually use to hide their skin imperfections, but the same thing might not be said for men. This is why you need to invest in good skin care products, so that you can have clear skin that does not always need to be camouflaged by makeup. For this, you can use something like the L’Oreal Men Expert Pure Power Multi-Action Charcoal Wash. It’s a multi-action facial wash which uses black charcoal as the main ingredient. It’s part of L’Oreal’s product line specifically formulated for men and it targets skin imperfections. The top five skin problems that the power wash directly addresses are: blackheads, oiliness, roughness, marks, and spots. The multi-action purifier works in eliminating these skin imperfections. Black charcoal is combined with a powerful purifying complex which has skin cleansing properties. As the power wash acts as a deep cleanser, it washes away the dirt and oil on the superficial layer of the skin; while also unclogging pores. The result is cleaner, smoother skin with no breakouts and diminished imperfections. The L’Oreal Men Expert Pure Power Multi-Action Charcoal Wash is clinically and dermatologically tested, even on skin that’s prone to acne. If you want an all-in-one skin care product that washes away dirt, oil, and helps get rid of the most common skin imperfections, you should definitely try this Multi-Action Charcoal Wash from L’Oreal.

Price £4.00

L’Oreal Men Expert Hydra Power Refreshing Face Wash

Peppermint leaf extract, salicylic acid, glycerine, and citric acid are some of the ingredients of the L’Oreal Men Expert Hydra Power Refreshing Face Wash. As the name implies, it’s a facial wash with an ultra-refreshing, hydrating formula that’s designed specially to suit men’s skin. Let’s check out some of the highlights of this oh-so-refreshing facial wash. Firstly, it utilizes the innovative gel-to-water technology, which makes it a breeze to use whilst washing the skin. While performing your grooming ritual, gents, just squeeze in a bit of the Hydra Power Refreshing Wash and feel its rejuvenating powers on your skin. Secondly, it’s 100% designed for men by L’Oreal Paris. The formula is ultra-cooling, soothing, and hydrating because it is enriched with menthol. Use it as an after-shaving facial wash to enjoy that unique cooling effect. Even if you have razor burns or irritations from shaving, this facial wash will not leave the skin dry. Thirdly, it has deep purifying properties, going a bit deeper than the superficial layer of the skin. The result is not just refreshed and cooled skin, but all the impurities are removed as well. If you’d like to have softer, suppler skin while enjoying the soothing, cooling effect usually found in after shave products, you should definitely try the L’Oreal Men Expert Hydra Power Refreshing Face Wash.

Price £4.00

L’Oreal Men Expert Hydra Energetic Intensive Moisturizer

Who says that only women need sunscreen, facial washes or moisturizers? Men need these products, too, but the market is unfortunately filled with pink-packaged skin care items. One exception is the line of products released by L’Oreal Paris called Men Expert. If you’re looking for a moisturizer, for example, the Hydra Energetic Intensive Moisturizer is something you can try. As you go out into the world every day, your skin gets exposed to aggressions like too much sunlight, pollution, and dirt. This makes the skin feel dry and tight. After cleansing, apply a small amount of the L’Oreal Men Expert Hydra Energetic Intensive Moisturizer. It has active ingredients which help eliminate that feeling of tightness on the skin, give you that refreshing feeling. It also offers intense hydration for the skin, offering round-the-clock protection from dryness. The Hydra Energetic Intensive Moisturizer is enriched with a protective complex which helps the skin fight the daily irritants which lead to dryness and skin impurities. More importantly, the formula is especially made for men so it’s non-sticky, non-greasy, and is easily absorbed by the skin. One 50ml. pot of the L’Oreal Men Expert Hydra Energetic Intensive Moisturizer goes a long way. Just massage a pea-sized amount all over the face after cleansing or shaving and enjoy its refreshing, anti-skin drying benefits.

Price £12.00

L’Oreal Men Expert Pure Power Volcano Wash

Gents, remember that when buying a skin care product, you should take into account the type of skin that you have. If you have acne-prone skin, for example, choose a facial wash like the L’Oreal Men Expert Pure Power Volcano Wash. Made by L’Oreal Paris under their product line specially designed for men’s skin, regular use of the facial wash helps fight acne and clear up the skin. Which ingredients make it work for men whose skin are prone to breakouts? This Red Volcano Wash contains volcanic minerals which mainly work to combat skin oiliness. To prevent acne, it has a high salicylic acid content which also helps reduce the appearance of dark spots. It also has zinc to minimize shine, and menthol to provide that cooling effect while using the facial wash in the shower. All these ingredients combined help the Red Volcano Wash instantly get rid of oil, dirt, and other impurities which cause the pores to get clogged and break out. Because of its purifying action, the appearance of dark spots on the skin caused by pimples is also minimized. This facial wash is dermatologically tested so you won’t have to worry about skin irritation. To use, simply apply a pea-sized amount of the L’Oreal Men Expert Pure Power Volcano Wash onto wet skin. Gently massage in circular motions all over your face, paying special attention to the T-zone which includes the forehead, nose, and chin. Rinse. The formula is mild enough to use as a daily facial wash.

Price £5.00

L’Oreal Men Expert Pure Power Scrub

Want to get rid of pesky blackheads, gents? You can use the L’Oreal Men Expert Pure Power Scrub for this. It’s under the line of products made by L’Oreal Paris which are geared to address male skin problems. Blackheads are small, unsightly bumps that usually appear beside the nose. They’re a mild type of acne caused by clogged hair follicles, so the spots appear to be dark or black. Aside from the face, you can also get blackheads on your neck, back, chest, arms, and shoulders. This product is also called the Pure Power Anti-Blackhead Scrub because it’s guaranteed to visibly reduce the appearance of blackheads in just four weeks. Every 100ml. tube contains 2,000 beads for an extra-powerful exfoliation to get rid of skin impurities. Once the hair and dirt from the follicles are unclogged, the formula then works with a deep-cleansing action to wash away oil and get rid of dead skin cells. Clinically proven to diminish the appearance of blackheads in just four weeks, the Expert Pure Power Scrub is surprisingly gentle so it can double up as a daily facial wash. To use, simply apply a small amount of the L’Oreal Men Expert Pure Power Scrub on wet skin. Use gentle massaging motions, paying close attention to areas like the forehead, the sides of the nose, and the chin. Rinse thoroughly.

Price £4.00

L’Oreal Men Expert Anti-Sagging Moisturizing Cream

If you’re already in your late 20s or early 30s, it pays to start investing in the right skin care products. That is, if you want the years to be kind to you over the years. Ageing can cause fine lines, wrinkles, and even sags to appear on the skin. Which product can help you combat these signs of ageing? Why not try the L’Oreal Men Expert Anti-Sagging Moisturizing Cream? Made by L’Oreal Paris, it is formulated for guys skin. Some of the issues that the moisturizing cream will help you address are lost elasticity and vitality, which the skin falls victim to due to ageing and daily stresses. It’s formulated using the Vita Lift technology which works doubly hard to reinforce sagging skin. It fights the immediate signs of ageing and helps lift sagging parts of the skin for an instantly more youthful look. It also helps diminish the appearance of fine lines and wrinkles. Use the L’Oreal Men Expert Anti-Sagging Moisturizing Cream after cleansing the skin with your favorite facial wash. Apply a small amount of the L’Oreal Men Expert Anti-Sagging Moisturizing Cream onto the face and neck. Using circular motions going upwards, apply the moisturizer. The 50ml. container is also perfect for travelling, so you can use it even while on the go.

Price £13.00

L’Oreal Men Expert Hydra Power Refreshing Moisturizer

No matter how busy you are working or caring for your family, you need to take a few minutes to properly cleanse and moisturize. Your skin will thank you for it when you get older. Fortunately, there are many products in the market like the L’Oreal Men Expert Hydra Power Refreshing Moisturizer. Let’s do a quick countdown of its many benefits to your skin. The number one advantage of using the Hydra moisturizer is that it is specially formulated by L’Oreal Paris for men’s skin. As compared to women, men’s skin is thicker and oilier so it needs a different set of ingredients for cleansing and moisturizing. Next, the formula acts in such a way that it offers 48 hours of intense hydration. If your skin is oily or dry, the Hydra moisturizer addresses both problems as it quickly penetrates the skin. Perhaps the most important benefit of using this product is that it strengthens the skin’s barrier function. It offers utmost protection from factors like wind, sunlight, pollutants, and dirt that cause irritation or agitation on the skin. Formulated using the innovative gel-to-water technology, using the L’Oreal Men Expert Hydra Power Refreshing Moisturizer will keep your skin feeling refreshed and moisturized all day long.

Price £6.50

L’Oreal Men Expert Pure Power Moisturizer

Men would rather not fuss over their grooming and skin care rituals. As such, it’s better to use products that work round-the-clock so there’s no need to reapply, without sacrificing the formula’s benefits on the skin. With the L’Oreal Men Expert Pure Power Moisturizer, you can have protection against dryness that lasts for up to 24 hours. The Pure Power Moisturizer is engineered for the male skin type which is a lot oilier and thicker than women’s. When used on thoroughly cleansed skin, the moisturizer will keep the skin hydrated for an entire day. The formula is light and non-greasy so you won’t feel uncomfortable wearing it on your face all day. To help prevent breakouts, it has a high concentration of salicylic acid, making it ideal to use for spot treatment. Aside from the salicylic acid which is an antibacterial, it contains zinc, a mineral which targets pore-clogging sebum; as well as glycerin to give it that extra hydrating kick. Finally, it’s made using the Active Defence System technology to help reinforce the skin’s defence against daily aggravations. With the L’Oreal Men Expert Pure Power Moisturizer, the combination of powerful ingredients helps maintain clear skin, and it’s clinically tested to hydrate the skin at all hours of the day.

Price £6.50

L’Oreal Men Expert Hydra Energetic Ice Cool Face Wash

Who knew that you can find that extra wake-me-up kick in the morning that you need from a facial wash? Manufactured by L’Oreal Men Expert, the Hydra Energetic Ice Cool Face Wash will definitely wake and perk you up! So what exactly is it? The ingredients included in the face wash, and all products under the L’Oreal Men Expert line, are formulated for male skin. It’s a foaming cleanser that comes in a gel form. Its main purpose is to deeply cleanse the skin; eliminate dirt and impurities; all without drying the skin. When it comes to the energizing part, it’s brought about by the Wake Up Effect which is exclusive for the Hydra Energetic Ice Cool Face Wash product. The cooling sensation is provided by the Active Defence System formula which is enriched with menthol. Once applied on the skin while wet and after you dry it, you will feel that really cool, soothing sensation. If you’ve been having problems with skin itchiness from growing a beard or razor burns from shaving, using this product will make you feel refreshed. Finally, the L’Oreal Men Expert Hydra Energetic Ice Cool Facial Wash prevents the skin from drying out and there’s no itchiness. Use this energizing and soothing facial wash every day and enjoy its multitude of benefits to your skin.

Price £5.80

L’Oreal Men Expert Hydra Energetic Quenching Gel

If you’re a working dad or a bachelor with a super-busy social and work life, your skin is bound to take the brunt of all those late hours. The result is tired-looking skin that’s probably oily, shiny, and unkempt. The one product that can instantly revitalize your skin and even give you a quick burst of energy is the L’Oreal Men Expert Hydra Energetic Quenching Gel. It is designed to fit the lifestyle of the modern man. If you’re keeping a crazy schedule and you have to go out into a city with heavy traffic, your skin is bound to suffer from all the daily aggravation. By simply applying a small amount of the Hydra gel in the middle of a workday, for instance, you will get that extra burst of energy needed. Not only that, but the ultra-fresh gel moisturizes the skin and gives it that instant icy feeling, making you feel more awake. The product is formulated using the Air-Gel Technology which combines mineral-rich sea water and active ingredients that help combat skin oiliness. Once applied, your skin is protected from dryness for the next 24 hours. You can also use the L’Oreal Men Expert Hydra Energetic Quenching Gel as an after-shave product to help soothe the stinging sensation from razor burn. The gel is light, non-sticky, and non-greasy so it easily penetrates through the skin. When worn in the morning prior to going out, there’s no residue and it does not feel heavy so you won’t feel like you are wearing any product at all.